Ada 6 kategori yang disiapkan oleh YouTube, antara lain Vote for Artist of the Year, Vote for Video of the Year, Vote for Response of the Year, Vote for Innovation of the Year, Vote for YouTube Breakthrough dan Vote for YouTube Phenomenon.
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Berikut nominasi tiap kategori;
Video of the Year – videos with most fan engagement
Epic Rap Battles Of History? – Barack Obama vs Mitt Romney
Demi Lovato – Heart Attack
Girls’ Generation – I Got A Boy
Justin Bieber (feat. Nicki Minaj) – Beauty And A Beat
Lady Gaga – Applause
Macklemore & Ryan Lewis (feat. Mary Lambert) – Same Love
Miley Cyrus – We Can’t Stop
One Direction – Best Song Ever
PSY – Gentleman
Selena Gomez – Come & Get It
Artist of the Year – most watched, shared, liked, and subscribed-to artists:
Eminem
Epic Rap Battles of History
Justin Bieber
Katy Perry
Macklemore & Ryan Lewis
Nicki Minaj
One Direction
PSY
Rihanna
Taylor Swift
Response of the Year – best fan remix, parody or response video:
Boyce Avenue (feat. Fifth Harmony) – Mirrors
Jayesslee – Gangnam Style
Lindsey Stirling and Pentatonix – Radioactive
ThePianoGuys – Titanium / Pavane
Walk Off the Earth (feat. KRNFX) – I Knew You Were Trouble
YouTube Phenomenon – songs that generated the most fan videos:
Diamonds
Gangnam Style
Harlem Shake
I Knew You Were Trouble
Thrift Shop
YouTube Breakthrough – artists with biggest growth in views and subscribers:
Kendrick Lamar
Macklemore & Ryan Lewis
Naughty Boy
Passenger
Rudimental
Innovation of the Year – creative video innovations with most views, likes, shares and comments:
Anamanguchi — Endless Fantasy
Atoms For Peace – Ingenue
Bat For Lashes – Lilies
DeStorm – See Me Standing
Toro Y Moi –”Say That”
Akhir September lalu, Youtube melalui blog resminya mengumumkan akan menggelar ajang penghargaan musik untuk pertama kalinya. Acara bertajuk Youtube Music Award ini akan digelar pada 3 November 2013 mendatang.
Sebagaimana dirilis dalam situs beralamat youtube-global.blogspot.com pada hari Senin (30/9/2013), acara ini akan disiarkan melalui live streaming di situs berbagi video itu.
Beberapa artis berhasil mengukuhkan keberadaan mereka di panggung musik dunia berkat YouTube. Di antaranya adalah penyanyi rap asal Korea Selatan, PSY.
Video ‘Gangnam Style’ telah ditonton 1,7 miliar kali di YouTube dan gayanya banyak ditiru, tidak hanya oleh warga biasa, tapi juga oleh para selebriti. Kontribusi PSY dan berbagai penampil lain inilah yang tidak dipungkiri mendongkrak popularitas Youtube.